WHAT ARE DIGITAL ENABLERS?
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Keep it simple
This is the last part (out of 8 articles) of the article Digital marketing and consumer rules The quality of experience of the user is, in part, in the simplicity of it. It requires a lot of creativity to make something complicated to look simple. It is effortless to make something look, or be, complicated Read more about Keep it simple[…]
Everyone wants to be listened to
This is the part 7/8 of the article Digital marketing and consumer rules Always have in mind that the Internet is a bidirectional and interactive communication. People have still missed expressing themselves in the media, be it by TV, press or radio. These media have always meant some sort of interaction, but generally, with a Read more about Everyone wants to be listened to[…]
Work in steps. Believe in the word of mouth
This is the part 6/8 of the article Digital marketing and consumer rules The Internet involves impressive numbers. It is possible to create an email marketing list with millions of names, scan thousands of profiles and personal pages of a social network in minutes, or invest in links and sponsored ads to have millions of Read more about Work in steps. Believe in the word of mouth[…]
Always think about people, a network of people
This is the part 5/8 of the article Digital marketing and consumer rules Every time you are planning an online action, forget computers and think about people. Think that they are there, they are real and not only clicks and visits to your website. Each click has a person holding a mouse, each visit has Read more about Always think about people, a network of people[…]
Be transparent. Never ever trick the user
This is the part 4/8 of the article Digital marketing and consumer rules In the offline world, with companies of brick and mortar, advertising sometimes exaggerates – to say the least – in the qualities of a product or service. I am not here to discuss business ethics, but merely to say that traditional advertising Read more about Be transparent. Never ever trick the user[…]
The user experience must be preserved
This is the part 3/8 of the article Digital marketing and consumer rules The Internet is an environment very different than any other media, and although at the beginning of its existence it had copied the details of the press, later on, it evolved and created its own style. With that evolution, it became a Read more about The user experience must be preserved[…]
The interaction must have user consent
This is the part 2/8 of the article Digital marketing and consumer rules The golden rule of Internet usage is that any interaction must have permission. This means you must only talk when the consumer wants to listen, and must just send what they want to receive, and must only interact when they already know Read more about The interaction must have user consent[…]
Digital marketing and consumer rules
Unlike other media, in which rules are established by legislation, self-regulation or the owner of the communication channel, on the Internet, there are no set of rules. In fact, there is no one to established them. There is actually a constant battle between total freedom on the Internet and the governments and institutions that seek Read more about Digital marketing and consumer rules[…]
The behavior of the online consumer
An online consumer is the same person, alive and breathing, that is in real life. Depending on their generation and profile, however, as we saw previously, they can benefit from one media more than the other. They might prefer the evening news for their evening information, but use their phones to read the news in Read more about The behavior of the online consumer[…]
Online consumer and digital generations
The online consumer represents all social-economic classes and utilizes Internet more frequently than other media. They seek fun, relationship, and information, use search engines, takes part on social media and consumer articles, videos and information from social media as well, in particular, the ones generated or indicated by friends. The profile of such online consumer Read more about Online consumer and digital generations[…]