Digital marketing and consumer rules

Part 1 of 8 | January 7, 2019 | by Claudio Torres

Unlike other media, in which rules are established by legislation, self-regulation or the owner of the communication channel, on the Internet, there are no set of rules. In fact, there is no one to establish them. There is actually a constant battle between total freedom on the Internet and the governments and institutions that seek to regulate it.

The truth is that the online consumer has established their own rules over the years, and these rules have shaped what is and what is not accepted on the Internet. These unwritten rules determine how companies should communicate with consumers online, and breaking them can result in severe consequences for a brand's reputation.

In this series of 8 articles, we will explore these consumer rules that every digital marketer should know and respect. Understanding these rules is essential for building trust, maintaining credibility, and achieving lasting success in the digital world.